Prospect Profiling A Portrait of Your Customers

Prospect Profiling is the 2nd step in The Seeding Process.

Seeding and Feeding is the process for reaching and selling new customers for your business.

Just like growing plants, this process is all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

Once you know who your potential customers are, you can effectively communicate to them.

We've all heard the word demographic. We know what it means. But does your business understand its specific demographic? You may have a basic understanding of who your customers are – maybe they're sports fans or coffee drinkers – but there are many more details of their lives that you must know to effectively market to them.

Profiling your prospects takes more than simply knowing what they like. Here are a few additional things to consider when profiling your prospects:

  • What is their daily routine?
  • What is their average family size?
  • What type of car do they drive?
  • Do they prefer indoor or outdoor activities?
  • What is their passionate area?
  • What is their ideal vacation spot?

post custom field

  • Old

post custom field

  • Old
Continue reading

Identifying the Right Media Getting Your Customers to See You

The 3rd step in The Seeding Process is identifying the right media.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

When communicating with your potential clients, you must understand which media works best.

As a business owner, it's easy to become overwhelmed when thinking about all the different media out there. There are so many media options to choose from, and if you're a business who identifies as both B2B and B2C, your job just got even harder. Or did it?

The good thing about having so many options is the opportunity for experimenting. We at Marketing Perfected suggest trying media that you are comfortable with, and evaluating the outcomes.

Here are a few:

  • Email
  • Radio Ads
  • Outdoor Ads
  • Social Media
  • Publics Speaking
  • Webinars
  • Event Sponsorship
  • Banner Ads
  • Coupons
  • And many, many more!

post custom field

  • Old

post custom field

  • Old
Continue reading

Using Bait Intrigue your Customers

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

The 4th step in The Seeding Process is Baits.

If you're a fisherman, you are aware of the endless styles of bait available; spinner baits, plastic worms, jigs, etc. Unfortunately, there is not one miracle bait that attracts all fish. Each one is carefully designed for each type of fish, their environment, different climates, and different bodies of water.

Similar to fishing, potential customers require unique and personalized baits to get their attention;, once you have their attention, based on their stage in your sales process you can convey your message or do a sale. The bait must appeal to their lifestyle, passion and routines.

In a perfect marketing world, your potential clients would become lifetime customers after the first contact. But people usually need a push or some sort of convincing to give your brand a try. Sometimes that convincing comes in the form of word of mouth advertising from a friend. Sometimes the push comes from bait.

post custom field

  • New

post custom field

  • New
Continue reading

Measure Your Efforts Are KPIs Important?

The 6th step in The Seeding Process is KPI.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

While you're busy executing all the steps, you must be tracking your progress.

To reach your goals, whether strategic or operational, you must measure your efforts.

KPIs, or Key Performance Indicators, provide a clear scorecard for the effectiveness of your marketing efforts. KPIs let you know if your plan is working, and they help focus your employees' attentions on specific aspects of the business.

KPIs are the backbone of your business. They provide all the information you must know to decide if you're successful or not.

Imagine if you never kept track of your salespeople. Do you know how much they sell? Do you know how many leads they're contacting? You wouldn't keep salespeople who are underperforming.

The same goes for marketing campaigns. You have to know if they're working; if your efforts are being wasted; if they're making you any money; or if they're helping to find new customers.

The bottom line is, KPIs are essential.

post custom field

  • Old

post custom field

  • Old
Continue reading

Categories

Seeding Process

Feeding Process

Subscribe