3 Ways to Engage the Community

​Your marketing strategy should not only be about your product. If you learn anything about marketing from Marketing Perfected, it needs to be that marketing is the building and maintaining of relationships. Connecting to your customers creates a bond that goes far beyond the average customer who buys from you once in a while.

There are many ways to engage your community and spread the word about your brand. Every community is different; evaluate yours and determine some new and fresh ideas that would appeal to its members. To get you started, we've listed 3 ways to engage your community today.

1. Customer Spotlight. People love to be noticed and recognized. Your customers have already decided that you are a valuable asset to their lives. They buy from you and value your brand. What better way to show appreciation than by highlighting a special customer each week, month or quarter for various reasons? This is a great way to get to know your customers and show appreciation for their patronage. Your Customer Spotlight campaign could recognize a customer for community involvement or a simple "Get To Know Our Customers" campaign that offers basic information about someone. Whichever path you take, your customers will appreciate the thought and effort. 

2. Partnerships with Surrounding Businesses. If you're a small business, you are likely surrounded by other businesses in your area. Each company around you serves as an opportunity for partnership. Sometimes it takes a bit of creativity to evaluate how to connect your brand with another, but it can be done. For example, if you own a car wash business, consider partnering with the nearest tune-up shop to offer discounts. One discount could be 25% off a car wash with a receipt from an oil change. The offer should be relevant to each business and promote sales at both. Partnerships also promote convenience for your customers. When two of their needs are so close to each other, they will take advantage of a good deal!

post custom field

  • New

post custom field

  • New
Continue reading

Results Gaining Trust

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer.

Unfortunately, plants don't need to trust you to accept food; customers do.

The 5th step in The Seeding Process is Results.

Imagine the process of growing a plant. It takes more than just planting a seed. To nourish the plant in hopes of a healthy, fruitful bush, you must feed and water it. You will water the soil, creating a mud for the plant to live in. Plant food can easily reach the roots through the wet mud. Sunlight penetrates the leaves and stems. All the while, the plant accepts all of this. These are all aspects essential to plant growth. These are all welcomed by the plant.

Now think of your potential customers. How can you gain their trust and get them to accept and welcome you into their lives? After step 4 in the Seeding Process, which is Bait, the customer will likely begin to accept you. They've seen your name a few times; they've received some sort of special offer. The seed has been planted. It's now time to encourage them to share contact information.

Information can be collected in the form of an email address, phone number or, through the #1 way, sales. A few other avenues for information:

  • Facebook Like
  • Twitter Follow
  • LinkedIn Connection
  • Newsfeed Subscribe
  • Browser Cookies

post custom field

  • Old
Continue reading

The Lifetime Value of a Customer What Are They Worth to You?

The 1st step in The Seeding Process is calculating the Lifetime Value of a Customer.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer.You cannot begin to feed until you seed.

Understanding the value each customer brings to your business will help set the tone for your future marketing efforts.

The lifetime value (LTV) forecasts the net profit associated with a customer. Before you can begin seeding thoughts to your customers, you must figure out what each customer is worth to you. Keep in mind, not all customers are equal. You will have customers who last a shorter time than others. The basic formula for LTV is as follows:

Lifetime Value (LTV) = Total Customer Revenue – Total Customer Costs

Let's say you have a diaper business. The average customer would purchase diapers for 2 - 2.5 years for 1 child. In addition, a customer would purchase wipes and other products you provide for this specific need. On average, a customer will use 10-14 diapers a day plus wipes. After calculating your costs, a reasonable LTV for this customer could be $1,500-$2,000 per month.

post custom field

  • Old

post custom field

  • Old
Continue reading

Prospect Profiling A Portrait of Your Customers

Prospect Profiling is the 2nd step in The Seeding Process.

Seeding and Feeding is the process for reaching and selling new customers for your business.

Just like growing plants, this process is all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

Once you know who your potential customers are, you can effectively communicate to them.

We've all heard the word demographic. We know what it means. But does your business understand its specific demographic? You may have a basic understanding of who your customers are – maybe they're sports fans or coffee drinkers – but there are many more details of their lives that you must know to effectively market to them.

Profiling your prospects takes more than simply knowing what they like. Here are a few additional things to consider when profiling your prospects:

  • What is their daily routine?
  • What is their average family size?
  • What type of car do they drive?
  • Do they prefer indoor or outdoor activities?
  • What is their passionate area?
  • What is their ideal vacation spot?

post custom field

  • Old

post custom field

  • Old
Continue reading

Identifying the Right Media Getting Your Customers to See You

The 3rd step in The Seeding Process is identifying the right media.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

When communicating with your potential clients, you must understand which media works best.

As a business owner, it's easy to become overwhelmed when thinking about all the different media out there. There are so many media options to choose from, and if you're a business who identifies as both B2B and B2C, your job just got even harder. Or did it?

The good thing about having so many options is the opportunity for experimenting. We at Marketing Perfected suggest trying media that you are comfortable with, and evaluating the outcomes.

Here are a few:

  • Email
  • Radio Ads
  • Outdoor Ads
  • Social Media
  • Publics Speaking
  • Webinars
  • Event Sponsorship
  • Banner Ads
  • Coupons
  • And many, many more!

post custom field

  • Old

post custom field

  • Old
Continue reading

The Touching Formula 70/20/10

The Seeding and Feeding Process is a proven formula for gaining new clients.

For an effective marketing strategy, you must plant thoughts into potential clients' minds and then feed and nurture them to gain their business.

A similar formula is just as important, known as the touching formula.

"Touching" your potential customers is simply contacting them, in any form. Once your clients have expressed trust and shared contact information, the touching can begin. The touching formula follows a 70/20/10 rule. This is slightly different from the 80/20 rule mentioned in step 3. The reason for the change is because the potential clients have now shown interest, leaving you confident that contacting them would be accepted.

The breakdown ratio goes like this:

  • 70% - What would they like to hear?
    • Sports, cooking, hunting, outdoor activities​
    • Tie in the desired subject area to the message​
  • 20% - Inside your Service/Product​
    • Provide a case study​​
    • Client Testimonial​​
    • Non-profit involvement information​​
  • 10% - Reason they should engage with you​​
    • Special Gift
    • Discount​​​
    • Free Offer​​​
    • Endless options here!​

The messaging is equally as important to the media you choose. It is essential to use different media and try new ones often. Document what works and what doesn't, similar to tracking KPIs. For example, if you choose email as your media, track which subject lines get higher open rate. Your media options are literally endless.

post custom field

  • Old

post custom field

  • Old
Continue reading

Measure Your Efforts Are KPIs Important?

The 6th step in The Seeding Process is KPI.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

While you're busy executing all the steps, you must be tracking your progress.

To reach your goals, whether strategic or operational, you must measure your efforts.

KPIs, or Key Performance Indicators, provide a clear scorecard for the effectiveness of your marketing efforts. KPIs let you know if your plan is working, and they help focus your employees' attentions on specific aspects of the business.

KPIs are the backbone of your business. They provide all the information you must know to decide if you're successful or not.

Imagine if you never kept track of your salespeople. Do you know how much they sell? Do you know how many leads they're contacting? You wouldn't keep salespeople who are underperforming.

The same goes for marketing campaigns. You have to know if they're working; if your efforts are being wasted; if they're making you any money; or if they're helping to find new customers.

The bottom line is, KPIs are essential.

post custom field

  • Old

post custom field

  • Old
Continue reading

Categories

Seeding Process

Feeding Process

Subscribe