Seeding and Feeding is the process for gaining new customers for your business.
Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer.
Unfortunately, plants don't need to trust you to accept food; customers do.
The 5th step in The Seeding Process is Results.
Imagine the process of growing a plant. It takes more than just planting a seed. To nourish the plant in hopes of a healthy, fruitful bush, you must feed and water it. You will water the soil, creating a mud for the plant to live in. Plant food can easily reach the roots through the wet mud. Sunlight penetrates the leaves and stems. All the while, the plant accepts all of this. These are all aspects essential to plant growth. These are all welcomed by the plant.
Now think of your potential customers. How can you gain their trust and get them to accept and welcome you into their lives? After step 4 in the Seeding Process, which is Bait, the customer will likely begin to accept you. They've seen your name a few times; they've received some sort of special offer. The seed has been planted. It's now time to encourage them to share contact information.
Information can be collected in the form of an email address, phone number or, through the #1 way, sales. A few other avenues for information:
- Facebook Like
- Twitter Follow
- LinkedIn Connection
- Newsfeed Subscribe
- Browser Cookies
Your #1 goal is to gain permissible communication. You don't want to alienate anyone. After they've shown interest, begin communicating and allowing them to increase their curiosity.
When someone intentionally likes your Facebook page or connects on LinkedIn, they're welcoming you into their lives. Take advantage of this by posting relevant content, your clients' benefits of doing business with you, about your success story, client testimonial, killer offer, and anything else you deem important for your fans.
To learn more about the Results step in the Feeding Process, contact Marketing Perfected.
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