Identifying the Right Media Getting Your Customers to See You

The 3rd step in The Seeding Process is identifying the right media.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer. You cannot begin to feed until you seed.

When communicating with your potential clients, you must understand which media works best.

As a business owner, it's easy to become overwhelmed when thinking about all the different media out there. There are so many media options to choose from, and if you're a business who identifies as both B2B and B2C, your job just got even harder. Or did it?

The good thing about having so many options is the opportunity for experimenting. We at Marketing Perfected suggest trying media that you are comfortable with, and evaluating the outcomes.

Here are a few:

  • Email
  • Radio Ads
  • Outdoor Ads
  • Social Media
  • Publics Speaking
  • Webinars
  • Event Sponsorship
  • Banner Ads
  • Coupons
  • And many, many more!

Deciding which media to use can be tricky. Luckily, there are so many to choose from. First, let's look at how to decide which is best for your business.

For our first example, let's say you sell farming equipment. Your customer profile is a tad unique to our technology fueled marketing world. Here are just a few questions to ask about your demographic:

  • Are farmers typically online?
  • Do they use Facebook?
  • Are they on Twitter?

The answers to these questions are likely "no". So you'll need to explore a less digitally focused campaign.

Most companies just assume they belong online. Facebook is everyone's golden child for marketing, but that's not true for everyone. If you sell farming equipment, you need to understand that this aspect of marketing likely does not apply to you. Your audience is just not online. However, farmers still have similar needs and desire useful information.

However, if your business is B2C and sells makeup to women, social media can be your best friend. The beauty industry is drastically different than the farming industry with its potential customers using social media daily. In this situation, you would realize your audience is likely on:

  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Blogs

Your media options are very different.

In addition to understanding your potential clients, you'll need to analyze what similar businesses are doing to reach these customers.

For instance, the manufacturing industry, like farming, is not prevalent on social media. So, how does this industry reach their target audience? We recommend investigating how comparable businesses achieve success in marketing.

With this in mind, Marketing Perfected suggests choosing 5 media you are comfortable with and evaluating the outcomes. When one doesn't give you the outcomes you want, move on to a different one. Don't be afraid to branch out and experiment. You might be surprised with the results!

Contact us to learn how to implement these tips and more to your marketing strategy.

For more marketing tips, Subscribe to the Marketing Perfected blog.

Stay tuned for the next step in The Seeding Process: Touch points.

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The Touching Formula 70/20/10
Prospect Profiling A Portrait of Your Customers

Blog Editor

The old adage is that hindsight is always 20/20. Several years ago, I embarked on a journey as a serial entrepreneur. I built my very first business in India and later expanded to the US. In weathering the ups and downs of several business brands, I discovered my passion for the applying technology in business process. I could see a huge opportunity to service legal industry with best skillset and technology. ...

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Monday, 27 March 2017

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