3 Ways to Engage the Community

​Your marketing strategy should not only be about your product. If you learn anything about marketing from Marketing Perfected, it needs to be that marketing is the building and maintaining of relationships. Connecting to your customers creates a bond that goes far beyond the average customer who buys from you once in a while.

There are many ways to engage your community and spread the word about your brand. Every community is different; evaluate yours and determine some new and fresh ideas that would appeal to its members. To get you started, we've listed 3 ways to engage your community today.

1. Customer Spotlight. People love to be noticed and recognized. Your customers have already decided that you are a valuable asset to their lives. They buy from you and value your brand. What better way to show appreciation than by highlighting a special customer each week, month or quarter for various reasons? This is a great way to get to know your customers and show appreciation for their patronage. Your Customer Spotlight campaign could recognize a customer for community involvement or a simple "Get To Know Our Customers" campaign that offers basic information about someone. Whichever path you take, your customers will appreciate the thought and effort. 

2. Partnerships with Surrounding Businesses. If you're a small business, you are likely surrounded by other businesses in your area. Each company around you serves as an opportunity for partnership. Sometimes it takes a bit of creativity to evaluate how to connect your brand with another, but it can be done. For example, if you own a car wash business, consider partnering with the nearest tune-up shop to offer discounts. One discount could be 25% off a car wash with a receipt from an oil change. The offer should be relevant to each business and promote sales at both. Partnerships also promote convenience for your customers. When two of their needs are so close to each other, they will take advantage of a good deal!

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The Lifetime Value of a Customer What Are They Worth to You?

The 1st step in The Seeding Process is calculating the Lifetime Value of a Customer.

Seeding and Feeding is the process for gaining new customers for your business.

Just like growing plants, it's all about planting thoughts in peoples' minds about your brand and nurturing the relationship to ensure a lifetime customer.You cannot begin to feed until you seed.

Understanding the value each customer brings to your business will help set the tone for your future marketing efforts.

The lifetime value (LTV) forecasts the net profit associated with a customer. Before you can begin seeding thoughts to your customers, you must figure out what each customer is worth to you. Keep in mind, not all customers are equal. You will have customers who last a shorter time than others. The basic formula for LTV is as follows:

Lifetime Value (LTV) = Total Customer Revenue – Total Customer Costs

Let's say you have a diaper business. The average customer would purchase diapers for 2 - 2.5 years for 1 child. In addition, a customer would purchase wipes and other products you provide for this specific need. On average, a customer will use 10-14 diapers a day plus wipes. After calculating your costs, a reasonable LTV for this customer could be $1,500-$2,000 per month.

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Seeding Process

Feeding Process

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