3 Ways to Engage the Community

Your marketing strategy should not only be about your product. If you learn anything about marketing from Marketing Perfected, it needs to be that marketing is the building and maintaining of relationships. Connecting to your customers creates a bond that goes far beyond the average customer who buys from you once in a while.

There are many ways to engage your community and spread the word about your brand. Every community is different; evaluate yours and determine some new and fresh ideas that would appeal to its members. To get you started, we’ve listed 3 ways to engage your community today.

1. Customer Spotlight. People love to be noticed and recognized. Your customers have already decided that you are a valuable asset to their lives. They buy from you and value your brand. What better way to show appreciation than by highlighting a special customer each week, month or quarter for various reasons? This is a great way to get to know your customers and show appreciation for their patronage. Your Customer Spotlight campaign could recognize a customer for community involvement or a simple “Get To Know Our Customers” campaign that offers basic information about someone. Whichever path you take, your customers will appreciate the thought and effort. 

2. Partnerships with Surrounding Businesses. If you’re a small business, you are likely surrounded by other businesses in your area. Each company around you serves as an opportunity for partnership. Sometimes it takes a bit of creativity to evaluate how to connect your brand with another, but it can be done. For example, if you own a car wash business, consider partnering with the nearest tune-up shop to offer discounts. One discount could be 25% off a car wash with a receipt from an oil change. The offer should be relevant to each business and promote sales at both. Partnerships also promote convenience for your customers. When two of their needs are so close to each other, they will take advantage of a good deal!

3. Contests. The basic purpose of a contest is to attract people to your brand. Contests also provide beneficial data about your customers. Lured by a prize, people are more willing to offer information about their lives, their friends, etc. Contests also provide free marketing, as people will share with their friends and family if they are hoping to win the prize. Especially on social media, your customers will share instantly with the click of a button. 

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The old adage is that hindsight is always 20/20. Several years ago, I embarked on a journey as a serial entrepreneur. I built my very first business in India and later expanded to the US. In weathering the ups and downs of several business brands, I discovered my passion for the applying technology in business process. I could see a huge opportunity to service legal industry with best skillset and technology. …


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